Sadly for the average American consumer, the recent economic downturn has highlighted how poor our everyday financial management has become.
Living Within Your Means
It appears that in the space of a generation, we’ve lost all the good common sense and financial principles that our parents and grandparents used to display.
The generation before us practiced frugality and ‘living within their means’. These post-war babies avoided debt and saved for what they wanted, avoiding luxuries and taking pleasure from life.
This generation has grown up with a very different ethos. Aspirational lifestyles and the belief that luxury and celebrity status is something we all deserve are commonplace, with credit card limits to match.
High interest loans, the array of expensive credit cards, endless payment terms and hire purchases for cars and costly items we can’t afford. Mortgages and rent beyond our means and designer clothes designed to impress.
Consequences
We’re all now suffering the consequences of living beyond our means. Consumer images, marketing, advertising and ‘reality TV’ have all played a part in increasing our expectations and desires.
Sadly, wages and income haven’t kept pace and for many of us and debts have spiralled into problem levels. Individual credit and store card balances once totalled, become huge.
The reality
We’ve stopped cooking from scratch, instead choosing to buy expensive ready meals. We’re often too busy to hunt down better prices, so we shop for convenience and pre-packaged goods.
We drive everywhere, rather than walk or cycle and believe that our children really need to wear designer baby-wear to give them the best start in life.
Time to Act
Now, reality is upon us and lifestyles have to change as the reality of the credit crunch and national debt has led to a shocking and often painful shift.
Households everywhere are finally realizing the need to start saving like crazy, paying off debts and learning the skills that our grandparents once demonstrated.
Website forums abound with tips to save money, with consumers urged to bring out slow cookers, switch off lights, join purchasing co-operatives, use vouchers and take ‘staycations’.
The process has been hard to adjust to, but at the same time, it’s interesting to see how the simpler, non-debt ridden life is being embraced by increasing numbers of people.
A return to simpler pleasures and less purchasing and consumption may yet see an increase in family time, exercise, fun, social events and community spirit.
Rather than chasing down prestigious jobs, which might later be lost, perhaps more people will aspire to own less.
Already, large numbers of educated people are escaping the modern consumerist lifestyle and opting for a simpler, more old-fashioned way of life based on self-sufficiency, family and community.
It will be interesting to see what the next generation brings – those who have lived without want, then through recession and with a passion for green issues and protecting the environment.
Perhaps our children will be less inclined to consume and accumulate and more likely to return to the kind of genuine riches that a happy, balanced life leads to.
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